Not Just Books At The Deloitte University Bookstore
The Deloitte University college bookstore has added belt buckles to it’s inventory. This provides the students with additional choices, plus creates an additional revenue stream for the bookstore. This is a very effective marketing strategy that can easily raise the overall ticket price, but also increase purchase frequency, because the customized belt buckles are so unique. Any retail store can add this type of product line, because custom made belt buckles are popular, and can be used on a daily…